Digital Marketing SBU

We were doing digital before digital was cool. Our past experience and hunger for what’s next will keep your digital marketing on the forefront, through online advertising, mobile solutions and mainstream media.

Just give our digital marketers a buzz and get cracking crafting a campaign that will rocket your brand recall into orbit. Digitech Brands, a professional digital marketing company in Kenya and serving the African market, that takes care of all the digital marketing solutions for your brand, be it designs, content or social media strategy. Our team is fueled with thirst of knowledge. One thing that differentiates us from rest of the digital marketing companies is that we have the expertise to craft a listening brand right from the scratch. A digital marketing agency in Kenya which is laser-focused on solving the most complex digital problems with ease.

Our Digital Marketing Focus:

  • Search Engine Optimization ( SEO)
  • Social Media Marketing
  • Local SEO
  • PPC (Paid Per Click) Management
  • Google Analytics Service
  • Conversion Rate Optimization ( CRO)
  • Copy Writing
  • Content Design and Creation

1.  Copy Writing

We don’t just write copy. We scale businesses. Digitech Brands pairs ambitious brands with dedicated specialized copywriters, who craft ROI-centered copy – while staying on-brand.

Most outsourcing websites take writers with little to no experience, and give you little to no results. We’re the opposite. At Digitech Brands, you’re not just getting a copywriter for hire. You’re getting a dedicated expert who will live and breathe your brand. Our writers undergo an intensive interview, training process and apprenticeship before being cleared for work.

2. Social Media Services

We manage your social media platforms for you, driving audience engagement on your prospects’ favorite platforms.

  • Social media management
  • Email Marketing
  • Content Marketing

3. Search Engine Optimization

Billions of searches are conducted every second. With the light deft touch of a professional SEO, you can grow traffic and increase the reach of your brand in unprecedented ways.

4. Conversion Rate Optimization ( CRO)

Conversion Optimization, also known as Conversion Rate Optimization (CRO), is all about maximizing the effectiveness of your website by turning your visitors into customers.

If you’ve been struggling to turn traffic into leads, Thrive’s expert conversion optimizers will assess your sales funnel and your user experience, and will help to weed out problem areas and eliminate anything that might provide friction to your conversion goals.

Our Conversion Rate Optimization Services

Whether you’ve spent money on SEO or pay per click campaigns or neither, conversion optimization services can dramatically improve the return on your other marketing investments. Hand in hand with SEO, conversion optimization is a powerful tool that maximizes your marketing efforts. More about our conversion optimization services:

  • In-depth audits, manually performed by a website conversion expert
  • Extensive research, covering each stage of your sales funnel, including:
    • Examining search query intent
    • Landing page layout and content
    • Establishing a strong value proposition
    • A compelling call to action
    • An intuitive and user-friendly checkout/contact process
  • Data-Driven recommendations to raise your conversion rate level
    • A/B testing at numerous levels – This can range from simply testing a different call to action to switching out totally different landing pages in order to find what works.
    • In-depth Google Analytics review, delving into the flow of traffic through your site and isolating any drop-off points.
  • Built on years of experience in what works across numerous industries.

Why choose Digitech Brands?

If you’re looking for a conversation rate optimization agency, Digitech Brands stands out from other conversion rate consultants through:

  • Custom conversion optimization services tailored to your needs. You talk, and we listen. As with any of our services, we value your input and seek to resolve the challenges you face. We also proactively audit your site and traffic data and look for problems or solutions that may never have occurred to you.
  • Real feedback from a real expert. There are many conversion optimizer tools out there that will run an automated audit and look for red flags. Some are even reasonably decent. However, an automated audit can’t tell you that an image or heading is communicating the wrong message or many of the other subtleties that can turn a potential customer off.
  • A well-rounded approach. Digitech Brands has a growing list of awards and accolades providing Conversion Optimization and many other digital marketing services. We’re well rounded and it shows!

Why wait?

If your site is struggling to convert, you are essentially losing business with each passing day. Imagine the impact of even a modest increase in your conversion rate.

Take a 1% conversion rate and increase it to 3% and you’ve essentially tripled your leads without having to earn a single extra visitor to your site. Conversion Rate Optimization will help turn those visitors into customers.

4.Pay Per Click (PPC) Management

What is Pay Per Click (PPC)?

Pay-per-click (PPC) marketing is a type of online marketing done through platforms like Google Ads, Facebook, and Bing. You (the advertiser) will only pay for clicks, or when a user clicks through to your desired landing page. It’s a way of buying traffic to your website vs. earning visitors through organic methods, like SEO.

Whether you’ve partnered with a PPC agency before or this is new to you, it’s important to consider some things before signing the contract. Chances are, they’ll be an expansion of your marketing team and you’ll be working with them often to continue improving the campaign performance and adjust the strategy as needed. Here are seven things to consider before hiring your next PPC partner.

  1. Transparency
  2. Goals & expectations
  3. Strategy
  4. Agency vs. client contribution
  5. Experience
  6. Reporting
  7. Pricing structure

Why work with a PPC Marketing Agency?

Access to dedicated PPC specialists

At Digitech Brands, we believe that our job as your PPC agency is to make a technical, complicated, and sometimes overwhelming internet marketing process as simple as possible for our clients.

One of the many ways we accomplish this is by providing each of our PPC clients with a single point of contact to manage your project and your questions.

You will get to know your PPC specialist well and they will get to know your business and understand your unique needs. We will become your outsourced online marketing department.

Extreme customer focus

At Digitech Brands, we are building a culture of extreme customer focus. John Spence, in his book Awesomely Simple, says, “the only sustainable competitive differentiator left to most businesses today is creating a culture of continuous innovation and extreme customer focus driven by highly talented people.” We believe in owning the voice of our clients and work hard to show it.

Our approach to pay-per-click reporting

You can see exactly how our efforts are increasing your online revenue with our custom reports and client dashboard:

  • Check up on your site’s Google Analytics reports for an overview or minute details on your PPC performance.
  • Visit your client dashboard anytime and see how your site is ranking for specific keywords and search phrases.
  • View a detailed report sent to you monthly, listing how we’ve spent our time working on your PPC campaign.
  • Watch a video sent to you each month from your dedicated PPC specialist showing notable results while explaining in detail how your campaign is going.
  • Contact your PPC specialist by phone or email if you want to discuss your PPC campaign strategy or have any questions.

Ready to partner with a PPC marketing agency?

We’d love to discuss your PPC needs and get you a custom quote on a pay per click campaign that works for you.

Digitech Brands is a full-service pay per click marketing agency headquartered in Nairobi,  that offers PPC management services to clients throughout the Kenya, East Africa and Central Africa.

5. Google Analytics Services

Our Google Analytics services

Over 72% of websites in the Quantcast Top 100K have chosen Google Analytics as their analytics platform of choice. Digitech Brands Internet Marketing Agency has also made that choice. We use Google Analytics on all of our client’s sites to help provide insight into their online marketing efforts. Our marketing team members are Google Analytics certified and Digitech Brands is a Google Certified Partner.

Google Analytics audit services

In need of a health check for your Google Analytics account? Digitech Brands can provide a comprehensive Google Analytics audit to make sure there are no errors or gaps in the data collection process. Our team of certified Google Analytics experts will audit the tracking code, configuration, data integrity, conversion tracking, and account linking.

Google Analytics account setup

Our team can assist you with the proper setup and implementation of a new or existing Google Analytics account. We make certain that the analytics account is configured correctly and that you are capturing the necessary business data to use in your data analysis.

Google Analytics consulting services

Already have Google Analytics set up, but need help getting your analytics to do more? Our team of Google Analytics experts can consult with you to determine your data goals. We can interpret your existing data, recommend solutions to aggregate data across multiple websites, create customizable reports, set up conversion funnels and more.


Let Digitech Brands provide you with the Google Analytics service that will help you make better data-driven decisions.

Ready to get started?

 

6. Video Production

Are you looking for help with a single video project or an entire marketing strategy? Contact Digitech Brands today for creative and technical solutions that will provide real, measurable results.

What kind of video do you need?

BRAND

What’s your story? Every business has a unique identity. Give your customers a behind-the-scenes look at your best practices, mission statement, and persona. A brand video is the best way to connect your audience to your message.

TESTIMONIAL

You can talk all day about your business, but what customers really want to hear is the experience that others have had. Take advantage of the most powerful conversion tool in all of marketing; a glowing review!

PRODUCT

A video is worth a thousand pictures. When engagement is the name of the game, step up your product sales with a cool video. Seeing your product in action will stick in the minds of your customers far longer than a picture.

SERVICE

Your service is the best in the industry. How do you relay that to your clients? A quality video is the surest way to set you apart. Tell your prospective or current clients in your own words what you’re all about.

EVENT | HIGHLIGHTS

Do you wish you had someone to film your last company gathering, service project, or event? We’ve got you covered. Share a fun or powerful video with your employees and social media followers that they will cherish forever.

 END-OF-YEAR

End the year on a high note! Your company has had a lot of growth and success. Now share the good news with your employees, shareholders, and social media followers. We’ll include charts, graphs, motion titles, and supporting footage. Brag a little!

 PROMO | AD

New product? Running a special? Get the word out easily and effectively with a video campaign. This can be a click funnel or landing page, or a Facebook advertisement. Go where the audience is, or bring them to you.

 EXPLAINER ANIMATION

You’ve seen them – quirky, fun cartoons that explain a concept in an easy-to-understand way. The simplicity of an animation with a good script and helpful visuals is a powerful teaching tool.

SOCIAL MEDIA

Be a thought leader. Grow your social media following and influence through the power of video. You’ve got a lot of great ideas, tips, and wisdom to share, and there is an ocean of viewers waiting to subscribe. Digitech Brands will help you grow.

 LANDING PAGE | MULTI-LOCATION

If your business has multiple locations and you’re driving visitors to landing pages, convert them into customers easily by adding a video. This custom video can promote multiple locations across your product or service landing pages and help you close more deals and generate more revenue.

Video production breakdown

Video Pre-Production Services
PRE-PRODUCTION

Pre-production is a crucial phase of the production process. It demands careful planning and preparation. We never go to a video shoot before we have a detailed schedule and know precisely what footage to capture. This is when we iron out the details and ensure an easy, consistent, and cost effective shoot.

Video Production Services
PRODUCTION

Lights, camera, action! Whether we’re shooting on-location, in studio, or out in the street, our cinematographers are prepared to capture the highest quality footage for your media project. The director will oversee the production, ensuring you get the most value for your time.

Video Post-Production Services
POST-PRODUCTION

Editing is where the magic happens. With the latest software and talented editors, your footage is transformed into a work of art. Our post-production services include motion graphics, titles, 2D & 3D animation, voiceover, visual effects, music, sound design and color grading. If you can imagine it, we can do it.

Final Video Format In Any Medium
DELIVERY

You can get the final video in any medium you like. We have the in-house ability to export to any file format and upload to any video hosting service available (YouTube, Vimeo, Twitter, Instagram, Facebook). We can also embed the video into your own website.

 

7. Email- Marketing Services

If you haven’t implemented an email marketing campaign for your business, don’t miss out on connecting with your customers and increasing your sales anymore. A digital marketing agency like Digitech Brands can set up an email campaign that fits your business objectives perfectly.

email marketing

Email newsletter campaign services

Email campaigns tailored to your needs: We will set up and manage a targeted email marketing campaign aligned with your marketing goals. We’ll take care of your needs, whether you’d be best served by one-off sales-oriented emails, simple RSS-to-email feeds sending your audience updates from your blog, or an intelligently automated setup with event-triggered follow up emails based on where the recipient is in our well-defined sales funnel.

Professionally designed templates: Studies have shown that people prefer emails with more images and an attractive design rather than just plain text. Our talented designers can craft a newsletter template that has the colors, organization, and various features you feel represents your company best.  We design all of our emails to be responsive to ensure it will render correctly on any desktop or mobile device.

Product and service promotions that convert readers into customers: We can personalize the content of each email newsletter to appeal to your ideal target market. Your subscribers can receive emails that tell them exactly what they like hearing and offer them exactly what they want to buy.

Growing your email newsletter list: Not only that, but we’ll work with you to ensure your email newsletter list is growing steadily by optimizing your site to encourage email newsletter signups. On top of that, we’ll allow you to benefit from our rich industry experience to ensure your emails are likely to earn as many shares and as few unsubscribes as can be reasonably achieved.

While email marketing is an effective sales strategy, many businesses don’t know how to track results. We make this easy for our email marketing clients by:

  • Access to Google Analytics reports: You can track your email campaign’s results by checking your Google Analytics dashboard anytime you desire.  We can even integrate email campaigns with your Google Analytics to provide deeper insight into how the recipients interact with your website.

8. Content Marketing

We offer search engine optimized, quality content writing services.

Here are some content marketing facts that you should know:

  • Small businesses with blogs get 126% more lead growth than small businesses without.
  • Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.

Content marketing is clearly a highly important part of any online strategy. That’s why with Digitech Brands, you’ll get content that’s optimized for search engines and your website visitors.

Need to write content for your website and meet deadlines? Delegate those tasks to the Digitech Brands content team instead.

Optimized websites need quality content

Effective websites require quality content to best represent their brand or services. If you want your website to achieve your sales goals, it must contain search engine optimized, descriptive, original, understandable content. At Digitech Brands, we confidently offer our clients a content writing service that meets the high standards that a professional, high-quality website requires.

  • We are a professional, personable web marketing service, and we will take the time to work closely with you on how best to communicate your site’s purpose.
  • We will thoroughly research your website’s brand, services, purpose, and audience to tailor content that efficiently and dynamically tells your story.
  • We will review your competitors, analyzing their weaknesses and adjusting your content to benefit from our findings.
  • We will identify the best keywords and phrases that will attract traffic to your site and encourage visitor-to-client conversion.
  • We understand how search engines work, and are constantly updating our methods to match each new update that search engines roll out.
  • We enjoy the process of writing and its practical application on websites, and our content quality reflects that commitment and desire for excellence.
  • We save our clients time, producing web page and blog content at an efficient pace.

Our content creation process

While we know how to target search engines and the Internet community, you know your customers best, so we want you to be involved as much as you wish as we write your content.

  • You will have access to a dedicated Content Specialist, and can be in regular contact, giving them instructions, checking on their progress, asking any questions, and requesting any revisions you’d like to see.
  • Fill us in on your ideal consumer, and how you want them to feel when they visit your site and start reading the content.  Digitech Brands can even develop personas of your targeted clients.
  • You can choose the tone and phrasing of the content visitors will be reading. Whether you want it to be light-hearted or formal, business-like or casual, we can fit our writing style to your needs.
  • You can review the content as much, or as little, as you wish. We’re confident in our writing skills and know we’ll provide you with content that is appealing to both search engines and people. Of course, the final approval is yours to make, and if there is anything you don’t like or want to add, just let us know and it will be done!

- Our Strategy