Experiential Marketing SBU

Experiential Marketing SBU

This is a strategic Business Unit that focuses majorly on Brand Experiences Campaigns. This include: Trade Shows, Indoor and Outdoor Campaigns, Products Activations, Event management and merchandising in Supermarkets and Malls.

 

The experiences we Offer:

 

Brand Activations

Digitech Brands develops Live Activations for people to personally experience a Brand – a Brand Experience.

These Activations are designed against your Brands single-minded Value Proposition and the realities of the Consumer environment

They include: Trade Marketing, Retail Shopper Marketing, Road Shows, Street Activations, Mall Activations, Door to Door marketing.

Event Marketing

Digitech Brands develops Live Events to promote a product, service, cause, or for organization leveraging.

These Events are designed as a Brand Experience against the event objective. These events cut across

  • Launch Events
  • Concerts
  • Trade shows and exhibitions.
  • Corporate Events.
  • Team Building
  • Conferences.
  • Festivals.
  • Trainings.

 

Merchandising

Digitech Brands takes away the stress and pressure of employee and managing the merchandisers for the customer.

Merchandising is important for the customer who sells products in malls and supermarkets. This creates Brand visibility and trust by the customer. Digitech brands handles all the hustle at the stores on your behalf such as:

  • Setting the prices of goods and services .
  • Creating Display designs
  • Developing marketing strategies
  • Establishing discounts or coupons
  • Determination of quantities

 

- Our Strategy